Search Engine Optimization (SEO) is a no brainer. All of us know what it is and how it works. But what are the tangible benefits it offers and how does it help improve business value? While all of us are again of the opinion that it helps improve visibility and increase revenue, it is not as simple as it seems. Below are some of the key factors why SEO is important for a business.
Google has evolved to be an advertising company and cannot call itself just a search result provider anymore. So if someone has to trust a Google result, it means that Google takes responsibility for the validity of the search output. Obviously, if the results thrown up for a search query are irrelevant or are the ones thrown up because of software manipulations, the trust factor will go down and ultimately, Google itself will be affected.
Hence, to maintain a sense of fairness and ensure the highest relevance to any search query, Google has developed an algorithm. This is not a static one-off exercise also. Google keeps on updating the same to ensure relevance and maintain overall credibility. A good SEO company in Chennai or SEO experts in any part of the world understand this and work to ensure that your brand gets the highest value because of their efforts.
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