Websites Created With Google Business Profiles to Shut Down In March

Google will shut down websites created with Google Business Profiles in March. Find out what website builders Google recommends as an alternative.

Google will shut down websites created with Google Business Profiles in March

Google Business Profiles offer a feature where businesses can create straightforward, basic websites populated with the information from their Business Profiles. However, starting in March 2024, this feature will be discontinued. After the deactivation, any attempt to visit these websites won't result in an error; instead, visitors will be automatically redirected to the business's Google Business Profile. This means that even though the website itself will no longer be active, customers trying to access it will still find their way to your business's information on Google. This automatic redirection is planned to stay in place until June 10, 2024, ensuring that businesses have ample time to adjust to this change.

Here are the key details regarding the shutdown of Google Business Profile websites, according to Google:

  1. Google will phase out its Business Profile websites by March 2024.
  2. Until June 10, 2024, redirections to Google Business Profiles will remain active.
  3. Google suggests considering other website platforms like Wix, WordPress, and Shopify as alternatives.
  4. In March, domains ending in and will no longer appear in the website section of your Google Business Profile. It is advised to modify your profile to link to an alternative website.
  5. Your Business Profile will remain otherwise unchanged. Visitors to a site created via Google Business Profile will be redirected to your Business Profile.
  6. If your website was not created using Google Business Profile, the updates mentioned here will not impact you.
  7. The redirections will cease on June 10, 2024. After this date, visitors clicking on your website URL will encounter a 404 error message.

How to find out if you have a Google Business Profile Website

To determine whether your business utilizes a website created through Google Business Profile, conduct a Google search for 'my business' or your specific business name. Upon locating your Google Business Profile, access the editing feature and inspect the contact area for your website information.

If your site was developed via Google Business Profile, there will be a notification stating, “You have a website created with Google.”

Otherwise, it will allow you to add the link to your website.

Selecting an Alternative Website Builder for Small Businesses

Google recommends utilizing alternative platforms such as Wix, Squarespace, GoDaddy, Google Sites, Shopify for e-commerce, Durable, Weebly, Strikingly, and WordPress to create new websites or advertisement landing pages in lieu of Google Business Profiles sites.

Platforms like WordPress provide a complimentary website builder that incorporates generative AI capabilities. However, there are reports that WordPress might share user-generated content with OpenAI and Midjourney for training purposes, unless users decide to opt out.

In terms of Core Web Vitals, platforms like WordPress, Wix, and Squarespace have demonstrated significant enhancements in their performance metrics.

Additionally, although Google Deepmind utilized a Google Sites webpage to debut Genie, their latest AI model, it's important to acknowledge that Google Sites might not offer optimal SEO advantages.

Manage Ads campaign connected to your website

Should your Ads campaign utilize a website created via Google Business Profile, ensure you modify your ads to direct to an alternative website by March 1, 2024, to maintain their activity. As another option, you may choose to temporarily halt your campaigns.

Manage your third-party domains

Should you employ a custom domain to direct visitors to your site created via Google Business Profile, these visitors will be rerouted to your Business Profile instead. This redirection will remain active until June 10, 2024. To maintain your web traffic flow, log into your hosting provider's account and apply a "Redirect" feature or an equivalent setting to point your external domain to a new website before this date.

Ensuring Your Business's Online Presence: Building an Alternative Website with KP Webtech

"Ensuring Your Business's Online Presence: Building an Alternative Website with KP Webtech" highlights the crucial role of maintaining a robust online presence for your business. As a distinguished web design company in Chennai, KP Webtech specializes in creating dynamic, user-friendly websites tailored to meet the unique needs of your business. Whether you're transitioning from a Google Business Profile website or starting anew, KP Webtech leverages the latest design tools and technologies to deliver a website that not only resonates with your brand identity but also enhances your digital engagement. With KP Webtech, businesses can expect a seamless process from conception to launch, ensuring that your online presence is both impactful and enduring.

Protect Your SEO: Transitioning with KP Webtech After Google Business Profile Closure

With the impending shutdown of Google Business Profile websites by March 2024, there is a significant concern regarding the potential impact on SEO for numerous businesses. The removal of these sites and the redirections set to cease by June 10, 2024, necessitates a prompt transition to alternative website platforms to maintain your online visibility and search engine rankings.

To navigate this transition smoothly and mitigate any adverse effects on your SEO, contacting KP Webtech, a renowned SEO company in Chennai, is a strategic move. As experts in web design and SEO optimization, KP Webtech can assist in developing a new, optimized website that not only matches but enhances your previous site's SEO performance. Leveraging their expertise, they can ensure your business maintains its search engine presence, effectively manages domain redirects, and implements best practices to bolster your online reputation and visibility. Engaging with KP Webtech means taking a proactive step towards safeguarding and enhancing your business's digital footprint in the wake of these Google changes.

FAQ: Transitioning from Google Business Profile Websites with KP Webtech

Why is Google discontinuing Business Profile websites?

Google has decided to phase out its Business Profile websites by March 2024 to streamline its services. As part of this change, Google encourages users to migrate to other website platforms that can offer more comprehensive and advanced features.

What happens to my current website made with Google Business Profile after the discontinuation?

After the discontinuation in March 2024, any website made using Google Business Profile will no longer be accessible. Google plans to implement redirections to your Business Profile until June 10, 2024, after which these will also cease.

How can I identify if my business uses a Google Business Profile website?

You can verify if your website is hosted on Google Business Profile by searching for 'my business' or your business name on Google, accessing your profile, and checking the contact section for your website information. A notification will indicate if your site is created with Google.

What are the recommended alternatives to Google Business Profile websites?

Google suggests transitioning to other platforms like Wix, WordPress, Shopify, Squarespace, GoDaddy, and others, which provide various features and benefits, including e-commerce capabilities and enhanced SEO tools.

How can KP Webtech assist in creating an alternative website and maintaining SEO?

KP Webtech, a reputable web design and SEO company in Chennai, offers expert services to develop a new, optimized website that aligns with your business's needs and brand identity. They ensure the new site maintains or improves your SEO standing by utilizing the latest technologies and adhering to best practices, thus preserving your online visibility and engagement.

What should I do about my third-party domain that redirects to my Google Business Profile website?

If you have a custom domain redirecting to your Google Business Profile site, you need to update the redirect to point to your new website before June 10, 2024. KP Webtech can guide you through this process, ensuring that your domain effectively redirects to maintain traffic flow and SEO ranking.

When will Google Business Profile websites be discontinued?

Google Business Profile websites are scheduled to be discontinued in March 2024. After this date, the websites created using this service will no longer be operational.

Until when will the redirects to Google Business Profiles remain in place?

The redirects to Google Business Profiles will remain in place until June 10, 2024. After this date, the redirects will no longer function, necessitating the need for businesses to have their alternative websites ready.

What steps should I take to prepare for the discontinuation of my Google Business Profile website?

It's crucial to start planning your transition to a new website platform as soon as possible. Consider Google's recommended alternatives like Wix, WordPress, or Shopify, and begin creating your new website. Additionally, update any marketing materials or links that currently point to your Google Business Profile site to ensure a seamless transition for your customers.

How can I ensure my SEO is not negatively impacted by this transition?

To protect your SEO rankings, you should migrate your site content to the new platform and set up proper 301 redirects from your old Google Business Profile URL to your new website. Engaging a professional SEO service, like KP Webtech, can also help optimize your new website and ensure that your SEO efforts are maintained or even enhanced during this transition.

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