The Top 3 Reasons That SEO & Google Ads Must Be Included In Your Marketing Plan

All business marketing strategies must include a digital marketing strategy. It could be argued that if you want to reach your ideal customers in the biggest global marketplace—Google search—SEO and Google Ads are essential.

The following are the top 3 justifications for why your marketing plan must incorporate SEO and Google Ads permanently:

1.) The world's most popular website and the top search engine are both Google.

More often than not, a consumer will start their purchasing process by using Google to conduct a search. According to Internetlivestats (2022), Google processes more than 8.5 billion searches every day, so you can be sure that your target market uses this search engine frequently.

With the help of SEO, you can make sure that you are found by customers who are looking for your products or services online. You are losing out on a huge sales potential if you aren't competitive in the online market. Combining Search Engine Optimization and Google Ads is a surefire way to get your business the most online exposure possible, which will help you make the sales you're after.

2.) 24/7 accessibility

Digital marketing strategies include those that enable constantly running advertisements that are accessible from any location and by anyone. However, depending on your preferred spending, these strategies can also be managed and customised. To give you flexibility in how and when you advertise, Google Ads provides a variety of creative options.

On the other hand, SEO is a continuous, integrated component of your website. Regardless of whether your customer is using a PC, laptop, or mobile device to conduct their search, SEO will always be in the background but bring your website to the front of results.

3.) Higher conversion rate

Since Google's algorithm is built with users' experiences in mind, it has many filters in place to weed out low-quality or irrelevant web pages. You can rest easy knowing that you will be reaching your target audience if your company website has user-friendly content and has integrated quality SEO.

In order to start turning your traffic into customers, you must be considered "relevant" by Google. A sound digital marketing strategy includes finding highly searched terms or keywords that are directly related to your business. By focusing on these keywords, you will draw more relevant traffic and, as a result, increase your sales and profits. Even if your website is informative and well designed, without SEO or Google Adwords, you won't be converting your target market.

Would you like to be seen? Do you believe that your company lacks the "edge" over rivals? At Digital Presence, we have specialists in all things Google Ads and SEO. Call (+91) 99624 64888 to discuss the online potential of your business or to get a quote today for assistance in attracting and converting your ideal customers.