What are Core Web Vitals and How Can KP Webtech Help you Zoom Ahead in SEO
It is no secret that Google is no longer just a search company with a motto “Don’t be evil” or after the Alphabet merger, a more pragmatic “Do the right thing”. While these statements and values are debatable, one thing that is certain is that a lot of levers of the online world and how people extract and process information and how businesses can reach out to people are being determined by Google.
That said, any person will want to have a good experience. We are naturally tuned to take less pain and look for improvisation and optimization in how we work. So this is now being translated by Google into a more profound sense by rolling out an update to their search algorithm that deals with page experience and it revolves around core web vitals.
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What are Core Web Vitals?
How does a developer or a system understand how a user is interacting with a page? This is what core web vitals help decipher. As a leading SEO company in Chennai, KP Webtech has long discerned that page loading, ease of interaction and web page stability are the main contributing factors to online success. These are some of the basics of core web vitals.
What areas do Core Web Vitals focus on?
Core web vitals focus on loading (Largest Contentful Paint), Interactivity (First Input Delay) and Visual Stability (Cumulative Layout Shift). While the focus has long been on on-page optimization and content, this latest Google search update with a focus on user experience and core vitals has done justice to programmers and coders. As the best web design company in Chennai, we have a great understanding of the technical side of SEO and this is what we will optimize to ensure client success.
It requires good knowledge of programming, design thinking, quality and performance metrics to get it right. More details are below.
Largest Contentful Paint (LCP):
It measures the page load speed on what is visible. Thus, whatever content is being viewed by the person on the page, how fast does it load is the question. Content in other areas is not considered. Any LCP within 2.5 seconds is considered good.
First Input Delay (FID):
First input delay is a measure of the latency. If a user inputs something on the screen, how long will it take for the element in the page to respond to the user? FID records events like clicks and a FID below 100 milliseconds is considered good.
Cumulative Layout Shift (CLS):
Are the content and images being pushed around as the user reads? If yes, we have a problem. Visual stability of a page is extremely important to users. Otherwise, they will get irritated. CLS is a metric to measure the visual stability.
What Are the Expected Implications of this Update?
The implications of this update are simply that the programming side of web pages is now being brought into focus. Some of the key areas to focus on will be
Use techniques of lazy loading optimally, so that images load as the page is being scrolled down.
Using content delivery networks. This will enlarge your global footprint in the sense that the server is closer to the use and the web page loads faster.
Optimizing image sizes and compressing them. Using jpg for images and png for graphics is recommended.
Resize images and videos, define the width and ensure they are framed properly.
Optimize and improvise server performance.
Content is still important and all said, Google has explicitly mentioned that a good page experience is not the only metric. Good content will override the page experience factor in ranking metrics.
Our technical team is ably supported by the best graphic design company in Chennai and thus, we can deliver a 360° solution that brings out brand innovation and design thinking. This in turn helps to client wow end customers and generates positivity.
Our services are also reasonably priced, and we have worked with a large number of businesses right from top technology companies to government agencies. This gives us the required heft and depth to take on any project of any complexity.
Ready to zoom to the next level? Contact KP Webtech today!
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