How to Increase Organic Traffic to Your Website: 8 top SEO tips to Improve Organic Search Rankings on Google

Making sure that customers discover your company rather than a rival when searching for a product or service like yours is a challenge for any business.

However, it isn't about pointless Search Engine Optimization (SEO) and expensive Google Ads (PPC) marketing. There are numerous free ways to increase organic traffic (except your time).

How to Increase Organic Traffic to Your Website: 8 top SEO tips to Improve Organic Search Rankings on Google

With these 8 best tips for SEO, you can increase organic traffic.

  1. Set up your Google Business Profile
  2. Create your first SEO strategy
  3. Optimise for your readers, not search engines
  4. Blog regularly
  5. Use long-tail keywords
  6. Consistently create quality content
  7. Audit your website for any issues
  8. Use social media
  9. Conclusion

Let's talk about that.

1. Set up Your Google Business Profile

Your company can appear in Google Maps and gather reviews thanks to a Google Business Profile.

Setting this up will help your local SEO if you run a company that deals with customers face-to-face.

You can skip this step if your company only conducts business online or is a virtual company.

It doesn't take long to set up a Google Business Profile; you can start by doing so by following the instructions here.

When you do, your business listing will be able to attract nearby clients through searches.

2. Create Your SEO Plan

Your journey to increase organic traffic will be guided by your SEO strategy.

Determine which pages on your site contribute the most to your revenue stream and concentrate your optimization efforts there in order to maximise the ROI (return on investment) from your SEO efforts. Some people refer to these as "money pages."

This could be a sign-up form, a page with your contact information, a button to buy or download your product, etc.

Then, as you drive organic traffic to your website, you'll need to point this traffic toward your sales-generating money pages. You'll then be able to calculate the SEO ROI.

Although each site is unique and will present its own difficulties, there are some fundamentals you can follow to get started:

1. Decide which of your website's money pages is most helpful to achieving your business objectives.

2. Create a Google Analytics account and set up conversion tracking for these pages (payments, sign-ups, downloads, contact form submissions, phone calls, etc.)

3. Compare your current organic traffic to that of your closest competitors to see where you can make improvements and get inspiration from their websites.

4. Create a list of target keywords and topic clusters for your website using keyword research.

5. Prepare to produce content that is optimised for those topics and the targeted keywords.

6. Consider distributing and promoting any fresh content you produce (via social media, email lists, etc.)

7. Create a keyword tracking system so you can see when your SEO efforts are paying off and your website starts to appear for your target keywords.

Some tips:

1. Look for low-competition keywords to target early on when conducting keyword research. These might be simpler to rank for, allowing you to launch your SEO rankings more quickly.

2. Use a lot of internal links when you add content to your website to point users toward your revenue-generating pages.

3. Target your keywords in the page titles, descriptions, and URLs.

3. Optimise for your readers, not search engines

Write your buyer personas first so you can identify the audience for your content. Your SEO will inevitably improve if you produce high-quality educational content that appeals to your target customers.

This entails focusing on the central concerns of your personas and the search terms they employ. All you'll have if you only optimise for search engines is keyword-stuffed nonsense.

This entails focusing on the central concerns of your personas and the search terms they employ. All you'll have if you only optimise for search engines is keyword-stuffed nonsense.

4. Blog regularly

Perhaps the best way to increase organic site traffic is through blogging. It enables you to delve deeper than your website does and generates a sizable library of beneficial, persona-focused content that is centred on your market niche. However, content that is poorly written, spammy, or inexpensive can actually be detrimental. Prevent it.

5. Use long-tail keywords

Don't just use the keywords that are most used in your market. Consider using more precise keywords for your goods or services. Google and other search engines will eventually recognise your website or blog as a resource for that specific topic, which will elevate your content's position in search results and make it easier for your ideal clients to find you. This is how you establish yourself as an authority on the subject.

In order to rank on Google, you must control a niche topic's sphere of influence. For instance, this blog post is intended for readers who want detailed information on boosting organic traffic. Not every SEO-related keyword is what we're aiming for.

6. Consistently create quality content

Try to write and publish as frequently as you can, but don't sacrifice quality! Your chances of attracting organic traffic increase as you add more high-quality content, such as thought Products related articles and blog posts, to your website or blog.

7. Audit Your Website for Any Technical Issues

Last but not least, Google needs to be able to quickly and easily crawl the content of your website if you want to achieve and maintain high rankings.

It all comes down to the technical framework of your site, which you can examine in a few minutes with Semrush's and Ahref Site Audit tool.

You should conduct a recurring audit to keep an eye on the technical side as you carry out your SEO strategy and fill your site with content.

If the health of your site continues to be high, you'll know you're doing a good job. You should address the audit's findings if the score starts to fall and your organic traffic starts to suffer.

8. Use social media

Create a presence on social media platforms like Facebook, LinkedIn, Twitter, and Instagram. All of these activities aid in spreading online awareness of your name and website address. Concentrate on one or two platforms and execute your strategy flawlessly. Avoid posting the same thing four times in a row.

To make it simple for people to share your content, add social share buttons to your website and emails. Write content that is worthwhile of sharing, of course.


For long-term success, organic traffic is a fantastic channel for expanding your online business.

Remember that not all organic traffic is created equal; the traffic that leads users to your "money" pages and encourages them to make a purchase is more beneficial to your company.

You can begin your journey toward increasing organic traffic right now with a basic SEO strategy.

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