Do we wander around in the market, going from store to store for options, or do we just pick up our smart device and browse through the options online, sitting in the comfort of our home?
Once we decide which phone to buy, do we directly go into the market and purchase the phone from the store, or do we check its price online and if it feels right, we purchase it online?
Not just for mobile phones, but for the variety of things which we need in our day-to-day life, the internet, i.e., the best ecommerce sites will come into the picture. And, with new advancements in technology, eCommerce is opening more and more doors to the online shopping world and this is presented for the latest ecommerce technology trends 2023.
If someone wants to start an online retail business or has been in the ecommerce business for mobile in some time, they should remain up to date with the growing ecommerce technology trends 2023 that would shape the future.
KP Webtech based out of Chennai, India, helps and guides someone who wants to create a good foothold in the online retail market, also backed by KP Webtech’s experience in providing their service to clients all over the world, in this field.
Below are the 5 technology trends with which one must be aware to be in the eCommerce business–
1. Importance of Mobile -
Everyone these days is looking out for convenience while doing transactions and purchases. And this convenience is “most conveniently” provided by smart mobile phones.
A few years back, one had to open up a desktop to carry out a basic search. But with the increasing contribution of smartphones in the ecommerce sector or business, now customers not only search but can even buy items online, with no need to do the heavy lifting of opening their desktop. Hence, ecommerce businesses have to give extra attention to providing a seamless user experience for their business on mobile phones.
2. Integration of Mobile Wallets -
It will not suffice if you are entering a retail business and just providing customers with a beautiful-looking mobile app as in the ecommerce business for mobiles, with no online payment or mobile wallets functionality.
With passing time, more and more customers are moving towards online payment and are in search of mobile wallet functionality in an ecommerce mobile application. Hence, along with a seamless application, one should also think about integrating mobile wallet functionality in their mobile application.
3. Voice Search -
What’s powering up the normal pace?
Voice search is the latest and booming technology trend in the eCommerce world. Voice search has already left its mark on the searches made on search engines, providing virtual help. Now, this technology is spreading its arena in the eCommerce world with the availability of Google Voice Search, Amazon Alexa, etc. Hence, one should think about providing voice search support on one’s eCommerce platform, which could prove to be a major decisive factor in time to come.
4. Product Customization –
KP Webtech, the leading website design company in Chennai, plays a big part in creating individualized experiences. Ultimately the main aim of any eCommerce platform is to make a user’s experience seamless and convenient. And what other way it could be done, than customizing one’s platform or application as per user’s needs!
Automation is playing a pivotal role in helping businesses carry out the same. Like, suggesting products to the end-user, based on their search history.
5. Rise of ROPO -
ROPO stands for Research Online, Purchase Offline. ROPO has shown a noteworthy trend in the last few years by bringing the leading digital marketing strategies around the trend.
ROPO helps the customers to search and buy products at a reasonable price. It even helps businesses to track users’ offline conversions. Techniques, such as best CRM applications, mobile payment, and consumer shopping history, businesses can fulfill the needs of ROPO shoppers
Why KP Webtech?
Apart from above mentioned 5 trends, trends like subscription-based services, augmented and virtual reality, adoption of big data and analytics, will also revolutionize the ecommerce world. And to achieve all these things, businesses can take professional support from companies like KP Webtech, bringing the top marketing strategies for businesses. We also help to accelerate the marketing and showcase of products through the best ecommerce business strategies.