3 new reporting columns are being released by Google Ads.

Google is introducing three new columns that make it simpler to access conversion goal data in Google Ads reports.

3 new reporting columns are being released by Google Ads.

Three new columns that make it simpler to understand how conversions affect campaign performance are being added to reports by Google Ads.

The three new columns include the following:

  1. Results
  2. Results value
  3. Conversion goals

Prior to this update, applying custom segments was required to view each conversion action and the categories they belong to. The information is now easier to access.

The new columns in Google Ads reports are explained in more detail here.

Results Column

The number of conversions for each of your account's standard goals are displayed in the results column for your primary conversion actions.

This column will also demonstrate the effect a campaign has on objectives that it is not optimising for. Even though the campaign is not set up to generate phone calls, the example above demonstrates how it does so nonetheless.

Results Value

The calculated conversion values you've received across your primary conversion actions for each of the default goals in your account are displayed in the results value column.

The aforementioned illustration demonstrates how simple it is to contrast the total conversions with the total value generated.

Conversion Goals Column

You can see the performance-driving goals listed in your campaign-level settings in the conversion goals column.

You can quickly identify the campaigns you need to examine if you want to analyse lead form submission-optimized campaigns.


The three new columns in Google Ads are accessible in custom reporting pages like the Report Editor or Custom dashboards as well as on the Campaigns page for tables and charts. This information is also accessible at the manager account level.

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